Does Sprinkles Have Competition?

There are few things I love more than cupcakes, but competition is one of them. There's nothing like the freedom of options to either move your preferences from point A to point B, or to make you realize there's nothing better than that one bakery, shop, restaurant etc., you've been claiming as your favorite all along. That being said, I'm wondering if I should reexamine my love for Sprinkles Cupcakes after reading about a new baked goods manufacturer in The New York Times.

Photo via Michelle V. Agins/The New York Times

Melissa Bushell recently opened up Baked by Melissa, a bakery selling bite-sized, vibrantly-colored cupcakes in NYC. Because I have yet to taste these tiny treats, I'm blaming my curiosity primarily on the cupcake's cuteness-factor. My secondary enticement with these cupcakes is their value; prices start at $3 for three. I'm not sure if Sprinkles can beat that, but until I travel 2800 miles to NYC and find out, I'll just have to continue curbing my sweet-tooth with the original cupcake bakery.

Baked by Melissa is located 7 East 14th Street in NYC.